The Biggest Thing on the Subcontinent

Sanju’s been keeping 91.9 Indigo Radio on in the car, and it’s a dead copy of American top 40 radio. It’s fantastic. The music is the same mix of upbeat pop and 80s music that you get on any top 40 radio station, but it goes well beyond that. They have the same DJs who don’t play a lot of music, but instead just do a lot of annoying talking. Their morning guy is an American named “Kenny Jones.” There’s no way that’s his real name. No more so than “The Goose” who lasted about 4 months in 96.3 in Champaign. They have the same recorded voiceover as in American stations, saying things like “The biggest thing on the subcontinent... RADIO INDIGO” and “Commercials off, music ON” while a bunch of bleeps and bloops play in the background. They have people from local businesses calling in to talk about their promotions. Today that was someone from Sanju’s dad’s company talking about how they had people around the city giving out prizes to good drivers. Literally everything they did and said was straight out of American radio, to the point I suspect it’s owned by Clear Channel. But whatever. It’s one thing to give me a fix of Katy Perry, Nelly, and Ke$ha, but it’s quite another to put it in a totally American package.